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HOW CAN BLOCKCHAIN TECHNOLOGY IMPROVE AFFILIATE MARKETING

Blockchain is a form of encrypted, decentralized database that is virtually unhackable. All the transactions that involve bitcoins (or other cryptocurrency in question) are stored in blocks that are chained together – hence blockchain.
One of the biggest issues in digital marketing are tracking and fraud detection; the ability to track where clicks and new leads come from can be manipulated, hacked, and abused.
When blockchain is used, this is impossible, as all the information is stored on all the computers in the network that communicate between each other. In addition, you can use smart contracts to make sure that all tracking is 100% accurate and fraud is avoided.
You can easily use a smart contract instead of a tracking pixel – every time someone clicks on the referral link, a smart contract is created, containing a unique ID of that specific visitor, the timestamp and the activity in question. This information would be available to both the advertiser and the publisher, and it couldn’t be manipulated in any way, thus providing the affiliate world the security and documentation it has been needing to progress.


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